About

Vision & Mission

Vision:

The world’s most challenging issues can be solved with informed action. setld enables these actions by harnessing the full potential of the data that defines our world.

Mission:

We empower our clients to reduce risk and make better and more profitable decisions. We deliver broad, sustainable, game-changing automated information solutions, maximizing return on data and information assets. GET SETLD.

Why Choose Us

We directly and proactively address your business needs and resolve complex problems with game-changing, sustainable information solutions to add measurable value to your organization.

Our normalized datasets, custom analysis modules, information mashups and meaningful reporting are designed to break down common barriers, answer questions automatically and bring a custom news feed to your organization.

setld will:

  1. Collaborate to assess business needs
  2. Assist in leveraging existing assets
  3. Identify gaps and overlaps
  4. Pioneer custom workflows
  5. Deliver sustainable, value-adding solutions
  6. Generate buy-in and ensure optimized usage

Experience

With 100+ years of combined industry, information management and related toolkit experience, our expert team can quickly identify your key business needs, simplify the complex and lead the charge toward better business information on demand.

Jacob Maggard

President

Jacob has had a storied 20+ year career, working mainly for two majors in upstream oil and gas geospatial and survey (Geomatics) and information management leadership roles.  He has managed individual project budgets of over $10 million USD and department.

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Matthew Tran

Data Coordinator

Matt joined setld in January 2021. With a degree in Geophysics, he assists us with growing our TOTEMM global market & competitive intelligence product by leading our digitization efforts, new-build data product creation, hiring and training GIS Analyst Interns. He is also a consultant in both GIS and Data Analyst roles.

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Justin Hafer

GIS Coordinator

Justin joined setld in July 2021. With a degree in Environmental Geoscience from the University of Houston-Clear Lake, he assists us with maintaining and growing our TOTEMM global market & competitive intelligence product by leading our digitization efforts, tidying data and training GIS Analyst Interns.
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Brandon Cooley

GIS Consultant

Brandon joined setld in October 2019. With 25+ years of CAD / GIS experience, he has assists us with maintaining and growing our TOTEMM global market & competitive intelligence product by leading our digitization efforts and training GIS Analyst Interns. He is currently a GIS Consultant working on GIS enterprise administration, enterprise migrations, and other general GIS Analyst work.

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Patrick Vail

GIS Consultant

Patrick joined setld in March 2021. With a degree in Geography from the University of Houston-Clear Lake, he began as a GIS Analyst intern assisting us with growing our TOTEMM global market & competitive intelligence product by leading our digitization efforts and training other new interns. He is currently a GIS Consultant working on geospatial data interpretation / processing for dissemination and assisting with external client projects.

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Lauren Maggard

Data Analyst

Lauren joined setld in June 2021. While working on her Environmental Management degree at University of Houston-Clear Lake, she assists us with maintaining and growing our TOTEMM global market & competitive intelligence product by leading our data entry and interpretation efforts.

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Brennan Maggard

Data Analyst

Brennan joined setld in August 2022. While working on his Process Technology degree at Alvin College, he assists us with maintaining and growing our TOTEMM global market & competitive intelligence product by leading our digitization, data entry and interpretation efforts.


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Jack Rogers

GIS Analyst

Jack joined setld in May 2024. While working on his Urban and Regional Planning degree at Texas State University, he assists us with maintaining and growing our TOTEMM global market & competitive intelligence product by leading our digitization efforts.


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Interns

Data Analysts / GIS Analysts

setld provides fast-ramp opportunities to the most flexible and driven students out there.  We’ve hosted interns from:  Ball State University, Colorado School of Mines, Dartmouth College, Louisiana State University, Missouri University of Science and Technology, The Pennsylvania State University, Texas A&M University, Texas State University, Texas Tech University, University of Alabama, University of Houston, University of Illinois, University of Oklahoma, University of Texas, University of Southern California, etc.

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Robert Cuellar

Unmanned Aerial Systems (UAS) Program Lead

Rob is a certified drone pilot with 20+ years in the energy business.  He leads teams of field techs, data processing techs and geospatial professionals to deliver fast, safe and cost-effective drone inspection and reporting services at setld.



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